Blog entries

We have launched our new iPhone app

Administrator — Thu, 04 Aug 2011 00:00:00 +0100

Ben Titley (in partnership with Silver Hatch Sports), has as of today, been approved to sell his first iPhone / iPad mobile phone application called Freestyle Swimming.

A little information about Ben:

Ben has been one of the most successful international swimming coaches in world swimming since t...

Can Acupuncture Improve Optimal Performance for Athletes?

Administrator — Tue, 28 Jun 2011 14:13:32 +0100

With the Olympics nearly here it is a matter of real importance for athletes and all serious sports people to achieve their maximum state of fitness, health, well being and performance.

The rules are so tight on drugs that it is really interesting to see that there are studies completed using acupuncture to prove that it can improve an athletes ability to perform without side effects.

The particular studies I am writing about is to do with measuring the ...

Athletes contracts are never easy

Administrator — Tue, 17 May 2011 13:16:41 +0100

It has been a remarkable month in many ways. We have been busy negotiating several contracts. Some good, some bad and some just ugly. We have negotiated conditions that will benefit our clients. We have inserted clauses that will protect image rights. We have negotiated commitments versus payment structure. We have negotiated bonus performance structures. Negotiating contracts or at least highlighting clauses of concern/conflict are part of any sports managers work load. What h...

Product Sponsorship - Why bother and what to expect

Administrator — Sun, 27 Feb 2011 09:46:44 +0100

There are many types of sponsorship agreements that can be put into to play. At Silver Hatch Sports we have experienced them all. From high value, high profile commitments through to promoting brands in schools and shops. The cost of each type of sponsorship is negotiated based on cost, value and return.

But what of product based sponsorships?

As an agent attempting to manage an athlete's sponsorship portfolio, many people looking from the outside in ...

Is Ireland ready for the London 2012 Olympics?

Administrator — Sat, 22 Jan 2011 10:38:00 +0100

With a general election looming people are getting ready to vote. With the recession and general doom and gloom businesses seem happy to continue to stare into the bleak. Ready? Ready for what? We are just happy to survive. To a large extent I agree. But remember not everything is depressed. There are always winners in any recession and there are markets that are growing. There is also, always, the whisper of opportunity. Opportunities on the horizon. Opportunities like the Olympic Games.

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Sponsorship is changing

Administrator — Thu, 20 Jan 2011 13:43:36 +0100

The attitude of sponsors to the use of new media is changing. Traditional media is in decline. Sponsorship activation and positive PR campaigns now involves engaging new media such as Facebook, Twitter, My Space, YouTube, Buzz, Digg It etc. Sponsors are no longer just looking for exposure on third party sites. Sponsors are now using social media network platforms as a parasite to reach out and grow beyond the infrastructure of their own network, web site and audience in order to activate thei...