SHS is skilled in increasing commercial engagements and sponsorship deals. These shall generate increased income for our athletes. A whole new world of obligations comes with the generation of income. This can often be an added stress for top performing athletes. At SHS we have the skills to provide sound advice on many of these obligations and a trustworthy network of skilled financial advisors should further services be required. We can provide;

  • Business plan reviews
  • Tax compliance reviews
  • Income structuring
  • Sole trader obligations
  • Limited company set up
  • Cash flow planning
  • VAT obligations

For further details please contact Jennifer at This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Jennifer is a qualified tax consultant with six years experience of advising high net worth corporate and individual clients. Having worked with Grant Thornton, Dublin she has a broad knowledge of business operations of all scales and a successful track record in providing tailored advice to clients.

Previously a full time cyclist based in the World Cycling Centre, Switzerland, Jennifer raced the World Cup circuit on the track and road. Having also represented Ireland in rowing she has a broad understanding of the concerns and needs of full time athletes.

Having established Pretty Penny Bikes, a Dutch-bicycle company, she has firsthand experience of brand development, web design, social and traditional media marketing and business development.

These skills allow Jennifer to have a wholistic approach to any planning provided. Advice is always tailored to the individual’s needs and circumstances.