GINA AKPE MOSES LAUNCHES UA HOVR WITH GRANIT XHAKA

Under Armour, a global leader in innovative performance apparel, footwear and equipment, launches UA HOVR, the brand’s latest innovation in footwear cushioning technology. The UA HOVR platform is launching with two running styles — the UA HOVR Sonic and UA HOVR Phantom — and will continue to expand into other key footwear categories in the coming seasons.

"Under Armour is focused on delivering runners around the world – from world champion Natasha Hastings to runners completing their first 5K – innovative solutions that provide an unparalleled running experience,” said Topher Gaylord, General Manager of UA Run. “We obsess over every detail in our running footwear to ensure supreme comfort, unrivaled performance, and the ultimate underfoot ride. With beautiful design converging with state-of-the-art digital capabilities, HOVR technology empowers athletes everywhere, at all levels of the sport, with performance advantages previously available only to the world’s most elite athletes. Put simply, Under Armour and UA HOVR make you better.”


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Silver Hatch Sports (SHS) are a sports agency operating across a wide variety of sports such as Athletics, Swimming, Cycling, Triathlon, Badminton and Rugby. We have built up an excellent working relationship with individuals, teams and organizations, as well as competitors, adding value to all. Services provided include athlete representation, sponsorship activation, contract negotiation, brand strategy, marketing, PR & communications.


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